Privacy Policy

1 Introduction

Welcome to Swiss Living Guide (“we,” “our,” or “us”). This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website. It applies to all visitors, users, and others who access or use our site.

By using Swiss Living Guide, you agree to the terms described in this policy. If you do not agree with any part of this policy, we ask that you discontinue use of our website.

2 Information We Collect

Personal Information

In certain cases, we may collect personal information that you voluntarily provide to us — such as when you subscribe to a newsletter, fill out a contact form, or leave a comment. This information may include:

• Full name
• Email address
• Any other details you choose to share with us

We only collect personal information that is necessary for the purpose it is collected.

Log Files

Swiss Living Guide follows standard web practice of recording log files. These files log visitors automatically upon visiting a website. The data contained in log files includes:

• Internet Protocol (IP) addresses
• Browser type and version
• Internet Service Provider (ISP)
• Date and time stamps of your visit
• Referring and exit pages
• Number of clicks and pages viewed

This information is used solely for analyzing trends, administering the site, tracking user movement, and gathering broad demographic information. Log data is not linked to any personally identifiable information.

3 Cookies & Web Beacons

Like most websites, Swiss Living Guide uses cookies — small text files placed on your device by your browser. Cookies help us remember your preferences, understand how you navigate the site, and improve your overall experience.

We also use web beacons (also known as clear gifs or pixel tags), which are tiny electronic files embedded within a page. They allow us to count users who have visited certain pages and gather other related website statistics.

4 Google AdSense Required

Swiss Living Guide uses Google AdSense, a third-party advertising service provided by Google LLC, to display advertisements on our website. Google, as a third-party vendor, uses cookies to serve ads to our visitors.

DART Cookie

Google uses the DART cookie to serve ads to users based on their prior visits to our website and other websites on the internet. This enables Google to display personalized advertisements tailored to user interests.

Personalized Advertising

Through the use of the DART cookie and related technologies, Google may serve ads to users based on their browsing behaviour across sites that belong to the Google Display Network. This means advertisements you see on Swiss Living Guide may reflect content you have previously viewed or searched for online.

Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet. Please note that Google’s privacy practices are governed by their own privacy policy, which is separate from ours.

5 How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

• Browser settings: Most web browsers allow you to control cookies through their settings preferences. You can set your browser to block or alert you about cookies, and delete existing cookies at any time.
• Google Ads Settings: Visit the Google Ads Settings page to opt out of personalized advertising from Google or to manage how your data is used in ads.
• Third-party opt-out tools: Industry-standard opt-out mechanisms such as the Network Advertising Initiative (NAI) opt-out tool allow you to opt out of interest-based advertising from participating networks.

Please be aware that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

6 Third-Party Privacy Policies

Swiss Living Guide’s Privacy Policy does not apply to other advertisers or websites that may be linked to or from our site. We advise you to consult the respective privacy policies of any third-party advertisers for more detailed information on their practices.

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or web beacons in their respective advertisements and links. These are sent directly to your browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of advertising campaigns and/or to personalize the advertising content that you see.

Swiss Living Guide has no access to or control over the cookies that are used by third-party advertisers. You are encouraged to review the privacy policies of any third-party partners whose services we integrate on this site.

7 Your Data Protection Rights

Depending on your location and applicable data protection law, you may have the following rights regarding your personal data:

• Right to access — You may request copies of your personal information held by us.
• Right to rectification — You may request that we correct any information you believe is inaccurate or incomplete.
• Right to erasure — You may request that we delete your personal data, subject to certain conditions.
• Right to restrict processing — You may request that we restrict the processing of your personal data under certain circumstances.
• Right to object — You may object to our processing of your personal data for direct marketing purposes.
• Right to data portability — You may request that we transfer the data we have collected to another organization or directly to you.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable legal requirements.

8 Children’s Information

Protecting the privacy of children is especially important to us. Swiss Living Guide is not directed to, and does not knowingly collect personal information from, children under the age of 13.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately. We will take prompt steps to remove such information from our records and, where applicable, terminate any associated account.

9 Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms and conditions. Your continued use of Swiss Living Guide after any changes to this policy are posted will constitute your acknowledgement of those changes and your agreement to abide by the updated policy.

If you do not agree to this Privacy Policy or any updates made to it, please discontinue your use of our website.

10 Updates to This Policy

Swiss Living Guide reserves the right to update or modify this Privacy Policy at any time and for any reason. We will notify visitors of any material changes by updating the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the information we collect. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.

11 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your data, please do not hesitate to reach out. We are happy to help.